Unique features of Magento that make it the most popular platform for ecommerce

Magento has the power to create a highly unique shopping experience making it one of the most popular choice to develop online selling websites. Its rich functionality, enterprise performance, and robust business tools help ecommerce sites effectively meet its customer demands and simplify a number of complex and challenging operations.

Core competencies
Magento’s core competencies lie in its ability to boost sales, facilitate business agility, and enhance the performance of ecommerce websites in a significant way.

Personalization and customer segmentation
Magento helps create a highly personalized shopping experience that can help boost up the conversation rates by displaying a dynamic content, announce promotional offers, adopt the pricing practices that can meet the specific expectations of customers based on certain properties like location, gender, order behavior, wish list, lifetime purchase and many others. It is also possible to target new visitors based on the products they had searched.

Rule based product associations
You can set automated rules to guide the website what products to be presented to the viewers as part of cross-sells, up-sells, and related products list that is specific to every segment of customers. a condition based tool allows you to administer the rules letting you target the product suggestions almost effortlessly to enhance sales.

Instant purchases
Magento enables boost up the conversion rates of instant shoppers through the instant purchase checkout feature. The customers can make use of their payment credentials stored earlier to skip the time-taking checkout options. This is especially a desirable feature for mobile shoppers.

Preview and content staging
One of the most interesting tools of Magento is the ability to enable your teams effortlessly create, schedule and preview a broad range of content updates without any assistance from the IT department. As you can preview all the changes by store view or date to assure a great shopping experience and optimize the timing and impact of the site updates during the scheduled hours for achieving a greater efficiency.

Optimizing the product category pages
Magento’s ability to optimize the product category pages can drive a higher sales while the products are arranged with a simple to use sorting rules or drag and drop interface in terms of color, new addition and highest margin. You can save time by just assigning the rules and products that are specific to the categories based on their attributes like date of creation, price and brand.

Responsive design themes
With the power of Magento, it is possible to create websites optimized for any device by leveraging on the built in responsive design reference themes. The responsive themes can adjust and adapt to how the images, menus and checkout features are displayed to suit the different viewing interfaces like laptop, desktop and mobile phones. The themes evolved by Magento are touch friendly and are fully customizable. In addition, Magento websites carry a host of SEO friendly features you can bank on to make your ecommerce site rank high on search engines.Hire Magento developer to get a wonderful ecommerce website to sell online.

Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 9+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose Best Ecommerce Seo Consultant & WordPress Development Services.

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