In modern-day history the earliest use of a corporate logo is accredited to Stella Artois, a Belgian brewery that was established in 1926, however, their first ever logo branding was made available to the public through their products in 1366. Nevertheless, if you date back to the most basic and primitive form of logos then you will find that in ancient Egypt, China, and during the Babylon Civilization, various logographic systems were used to represent certain objects of importance using symbols and images similar to hieroglyphs, runes, and other forms of logographic.  Which shows that even during /ancient times mankind was familiar with the usage of such visuals and this has traveled with us to the present era and the current age. Logo branding is an essential part of your corporate identity. The word itself is an abbreviation of the word logogram taken from Greek origins. You will find many organizations using this symbolism to distinguish themselves around the globe and rightly so. A logo is fundamental part for any organization or company to establish its brand image and etch it into the minds of their targeted audiences as well as business partners within the industry. It is a vital core for creating recognition on various platforms for your business and trade, as well as allow you to attract the attention of onlookers. Not only does it add a touch of professionalism to your venture but also helps in delivering a power statement for your establishment. Therefore, in this post we would like to give some advice as to how you should go about designing a logo for your brand.

Various Designs & Styles to Consider

Over the past few decades or so, there have been some prominent variations that have made their appearance on the international scene for logo designing, and these types have been categorized into their own specific styles. Here are some of the most protruding variants that you might want to consider prior to hitting it off for your own particular logo design:

  • Abstract Mark: these are the most specific type of logos and their geometry is entirely based on an abstract image that becomes the face of your brand. Well-known examples of abstract logos include PEPSI’s shared circular logo, Adidas’ stripped flower logo, and BP’s star-bust logo. They are used to condense the overall brand identity and what it stands for into a single image which represents their values. They are indeed unique to every brand and a considerable thought is given into formulating their stylized imagery.
  • Combination Mark: says hello to the ultimate mix or amalgam of all the other types of logos mentioned in this small list of ours. They do not confine themselves to one particular type of style of a logo, but in fact, use a combination as the name itself implies. The possibilities are literally countless, widely held examples include Burger KingDoritosLacoste, and Paramount Pictures. This is the most versatile choice a company could ever have when it comes to creating their own logo.
  • Emblem Logo: these are more similar to badges, crests, and seals. They are commonly used by establishments such as learning institutions (schools, colleges, universities), NGOs, and government agencies. They are often represented using much higher attention to detail; hence, they have a more complex and sophisticated look. They can at times become difficult to design due to their intricate elements and overall versatility.
  • Letter mark: like the name itself implies, these types are predominantly based on the acronyms for their respective company written in a stylized font. Some popular logos include CNNGEHP, IBM, and NASA. It makes them easy to identify with, and the logo itself pretty much denominates the company or the brand that it refers to. In short, these are basically typography-based designs used to create a logo in its ultimate of simplicity.
  • Mascot Logo: another type of logo that is easy to identify with; this type of logo often includes an animated and colorful depiction for their brands or businesses using a spokesperson or a character that serves primarily as their mascot. Significant examples include Colonel from KFC, Kool-Aid Man, and Planter’s Mr. Peanut. These often become the brand ambassador for the company and the firm they represent. They are mostly used for businesses that are family and kid-friendly to create a fun, sporty, and adventure loving image for the establishment.
  • Pictorial Logo: also known as logo symbols. You can clearly recognize them as an icon, some well-known examples include Apple’s bitten fruitFacebook’s distinguishable ‘f’, Windows from Microsoft, Target’s bullseye, and Twitter’s bird symbol. These are more likely to be used by those brands and business that have already established themselves across the masses and they have a strong brand recognition across multiple platforms.
  • Wordmark: similar to the Letter mark logo style mentioned above, it goes a little ahead and uses a font-based logo design that utilizes the business name of the brand or the company itself alone to make itself distinct. Popular examples include Coca-ColaGoogleOreoVirgin, and Visa. This exclusive and selective text is a great example of how to use the company’s own distinctive and succinct name into the logo design with the additional topographical theme to add a bit of flavor to the overall feel.

 

Some Commonly Shared Features of Great Logos

It goes without saying that successful companies and their brands have some specific features within their logos that make them an ideal representative of the vision and mission behind their establishments. The top-tier in logos and their collective traits are quite easy to catch and visible even to most mundane of designers. Hence, in order to design a logo that is compatible with the mission and vision of your company, you should consider the following aspects:

  • Appealing & Distinguished: first and foremost, your logo needs to be catchy and notable sot that it is able to deliver an impact and influence your targeted audiences as well as onlookers. The idea is to make them in such a way that they are able to capture the attention and leave an optimistic impression.
  • Relevancy: the logo needs to represent the image of the. It should relate to your area of commerce, trade, or industry.
  • Uncomplicated: the reason we are not mentioning simplicity is that some might consider it as a derogatory term for luxury brands, that is why we want you to make your mind uncluttered when thinking of this value which makes you logo great. You certainly do not want to make your audience too confused or provide them with an information overload, thus a minimalist approach is often the best way to about it.
  • Expansible: the notion over here is to choose a logo that can offer you a tremendous value over the years. It should be flexible to play with and with time it offers you enough room to make adjustments as you see fit. Even with minor changes here and there, the logo should speak tons of volume regarding its stunning looks and features in the end. You might like to acquire the help of a professional logo designing agency to figure this one out.   

The Logo Is Bound To Seize the Core Essence of Your Company

Before you go ahead and hire a logo design service suitable to meet your needs and requirements to the

Graphic Design is defined, by the Merriam-Webster dictionary, as “the art or profession of using design elements (such as typography and images) to convey information or create an effect”. In other words, it is the craft of creating visual content to communicate messages.

Graphic logo design is an ancient craft, dating back to cave paintings. Graphic design, also known as visual arts, has been a part of our community for the longest time ever. It is present in the caves, stories and has been a part of our daily lives. It has spanned on the entire human existence, growing and changing with us over a period of time. Art has been the initial way to communicate with others for the longest time. It has broken all language and cultural barriers among individuals. It is the usage of images, colours, and typography to attract viewers.

Graphic design is one of the most powerful tools in the world, for shaping the world and how we live in it. It allows the viewer to interpret it accordingly and response it emotionally or physiologically. It is one of the most important part of our daily lives. We see it on billboards, emails, company logos, cereal box and nearly everything that visually represents an idea.

Some of the early example of graphic designs, include:

  1. Petroglyphs and Pictograms: Pictographs are paintings that were made by applying red ochre or, less commonly, black, white or yellow dye.  Petroglyphs are carvings that are incised, abraded or ground by means of stone tools upon cliff walls, boulders and flat bedrock surfaces.

  1. Proto-Writing: Proto-writing refers to the early writing systems that emerged in Eurasia in the early 3rd millennium BCE that were a development based on earlier traditions of symbol systems that cannot be classified as writing proper, but have many characteristics strikingly similar to writing. They used ideographic and/or early mnemonic symbols to convey information yet were probably devoid of direct linguistic. These systems emerged in the early Neolithic period, as early as the 7th millennium BCE.

 A brief timeline of the history of Graphic Design:

à Some of the significant style movements throughout history:

  1. Art Nouveau: Art Nouveau is characterized by its use of a long, sinuous, organic line and was employed most often in architectureinterior designjewelry and glass design, posters, and illustration.
    • It was an international design movement that emerged and touched all of the design arts – architecture, fashion, furniture, graphic, and product design – during the 1890s and the early 20th
    • it often utilized stylized abstract shapes, contoured lines, and flat space inspired by Japanese ukiyo-e woodblock prints.
    • upon the example of the Japanese, Art Nouveau designers made colour rather tonal modeling, the primary visual attribute of their graphics.
    • Some of the practitioners of Art Nouveau include:
      • Henri de Toulouse-Lautrec;
      • Alphonse Mucha;
      • Will Bradley;
      • and Henry van de Velde.
  1. Modernism: is characterised by deliberate decision to reject artist styles of the past, emphasizing experimentation with new materials and techniques instead.
  2. Art Deco: this art form is lavish and authentic, with plenty of geometric shapes, contrasting colours, and symmetrical patterns, the idea was to create a sleek sense of elegance that symbolised wealth and sophistication.
  3. Swiss Style: This style originated in the 1950s in Switzerland. It is commonly known as the “International Typographic Style”, it is one of the most influential designs. was guided by the ethos that design should be as invisible as possible. All traces of the designer’s subjectivity should be suppressed in order to let the “content” of a work shine through. It is similar to the axiom of architectural modernism that form should follow function.
  4. The Digital Era:  is an attempt to label the graphic style which emerged in the 1990s as a result of the revolutionary changes in computer technology.

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